Driving product growth by bridging UX, development, and real user insights.

The occupational health consultation tool was a core feature of mediment, used by doctors to conduct employee consultations and collaborate with HR. However, users reported frustration because they had to navigate multiple pages during short 15-minute sessions.

Through user interviews, I identified that excessive page switching was disrupting consultation flow. I redesigned the experience to support a workflow-centered interface, enabling doctors to take notes while accessing all necessary patient information in one place.

This reduced cognitive load and streamlined consultations, leading to positive user feedback. The improved experience contributed to new contracts and a 4% increase in ARR.

The Workplace Stress Screening Analysis Tool allowed HR managers to assess group-level stress, but poor usability created enough concern that three major clients were considering cancellation.

Through user research and interviews with specialists and stakeholders, I identified three key improvements and enhanced the design. The redesign clarified analytical information, made the interface easier to scan, and improved the reporting workflow.

The updated experience addressed client concerns, improved trust in the product, and helped retain all three clients.

At an early-stage SaaS startup, the product team set out to establish a design system. Initially, frontend engineers built a component library using Storybook, but Figma components remained disconnected, developers struggled to understand when to reuse elements, and duplicate interfaces continued to appear across the platform.

As the product scaled, simply having a component library proved insufficient. The team faced UI inconsistencies, redundant components, and excessive decision-making in repetitive workflows, highlighting the need to move beyond isolated elements and align team thinking around flexible patterns.

As both Product Designer and Software Engineer, I collaborated with designers and engineers to bridge Figma and Vue.js/Storybook. We established standard layout and workflow patterns, shifting the team's mindset from raw component creation to scalable pattern reuse, which dramatically reduced redundant work.

Norsat International was expanding beyond satellite communication products into robotics and drone solutions, requiring a new brand identity and digital experience tailored for government-level B2B customers in the agriculture industry.

The challenge was to differentiate the new robotics division from Norsat's existing satellite business while establishing trust in a highly technical B2B market serving government and enterprise customers.

I led branding, brand strategy, UX/UI design, and Shopify front-end development using Liquid and JavaScript. I created a B2B-focused visual identity, defined go-to-market positioning, restructured Shopify data architecture for complex product navigation, and supported integrations with Windchill and Business Central to create a scalable platform for managing and exploring robotics products.

The product needed a scalable way to help companies educate employees about health topics without relying only on one-to-one support.

I designed an approachable e-learning experience with a clear information structure, course participation flow, and visuals that made the feature easier to understand for both employees and buyers.

The feature supported scalable education while also helping the team position the product for upsell conversations.

A new preschool entering a competitive market needed to quickly attract its first families. The founder's vision combining brain science, Japanese values, and global learning was compelling but difficult to explain clearly.

I led the project end-to-end, from brand strategy to design and development. Through discovery sessions, I distilled the vision into four core pillars and translated them into a clear value proposition and intuitive website structure.

Within one week of launch, the website generated 10 registrations for the first information session, validating strong market interest and enabling early customer acquisition.

Designed a mobile-first, responsive sauna booking app featuring a smooth reservation flow and a gamified rewards system to encourage repeat bookings.

The client wanted to remove the friction of phone-based reservations and manual payments while making the rewards program more visible and motivating across devices.

I focused on a simple booking flow, clear login and rescheduling support, and a more prominent rewards experience on the home page. I also collaborated closely with the client to keep the interface responsive across mobile, tablet, and desktop.