New Education-Focused Preschool Website in Canada

Project Overview

A new preschool needed to launch in a competitive market and attract its first families quickly.

I was responsible for creating their website from scratch, translating their unique educational philosophy into a clear brand identity, and building a responsive WordPress site.

The project was an immediate success, generating 10 family registrations for the first information session within one week of launch.

Timeline

1 person-week

Role

UX/UI Designer, Brand Strategist, WordPress Developer

Tool

Figma, WordPress, Elementor, HTML/CSS

Company

Mind Spark Academy, Burnaby, BC, Canada

Team

CEO, Designer & Developer (myself)

Impacts

The website successfully attracted families, generating 10 registrations for the first information session within one week of launch.

Final Design

The Situation

The Challenge

The founder of Mind Spark Academy had a powerful and unique vision. The challenge was to translate her complex educational philosophy—a blend of brain science, Japanese values, and global learning—into a brand and website that could:

• Clear Value Proposition: Clearly differentiate the academy from traditional daycares and preschools in a competitive local market.
• Build Trust: As a brand-new entity, the website needed to feel professional, trustworthy, and welcoming to encourage parents to register for an information session.
• Prioritize a Complex Message: The founder’s passion resulted in many ideas. The core challenge was to structure this vision into a clear, compelling message without losing its unique essence.

Goal

Our primary goal was a successful launch, defined by three key objectives:

• Brand Goal: Establish Mind Spark as a premium, education-first institution.
• Business Goal: Promote registrations for the first information session to build an initial student base.
• User Goal: Ensure parents can easily understand the academy's unique value, find necessary information, and feel confident enough to take the next step.

Constraints

• Undefined Brand: We started with zero existing identity or assets.
• Founder’s Vision: The client had many creative ideas that needed focus and strategic direction to appeal to users.
• Launch Deadline: As a new business, we needed to work efficiently to launch the site and start marketing as soon as possible.

Solution

Discovery & Brand Strategy

I began with in-depth discovery sessions with the founder. Recognizing her passion and numerous ideas, I facilitated discussions to prioritize her message. Together, we focused her philosophy into four core values: Brain Science, Japanese Values, STEM & Early Academics, and Communication & Leadership.

Brand Identity Design

With the core message defined, I designed a visual identity that felt professional yet playful

• Color Palette: Bright, energetic orange represented creativity and the “spark” of learning. This was balanced with ample white space for a calm, premium feel. Accent colors, such as red, yellow, blue, and green, added a child-friendly touch.
• Typography: I chose Raleway for headers and Nunito Sans for body text to balance a premium look with playfulness.

Website Design & Development

Using Figma mockups, I built a fully responsive WordPress website:

• Information Architecture: Designed a clear, intuitive structure for sections like Curriculum, Programs & Schedule, Admissions, Contact, and FAQ.
• SEO: Configured SEO and marketing tools using Yoast SEO and Google Analytics.
• Accessibility: Considered accessibility through color contrast, alt text for images, and larger text sizes.

Going Forward

Takeaways

Impact

The project was a significant success. The client was extremely satisfied with how the brand and website captured her vision.

Within just one week of launch, 10 families registered for the information session, showing strong interest in our unique educational approach.

What I learned

• I learned to focus on the core values of the service and how it differs from similar offerings.
• I gained experience designing and developing a new website from start to finish. Using new tools like Elementor, GA4, and SEO tools was a bit challenging, but it was a valuable experience to complete the entire project on my own.