Driving product growth by bridging UX, development, and real user insights.

The client relied on Google Calendar, which lacked integration with their health management system and raised security concerns.

Deliver a secure, integrated scheduling system that supports real-time availability and smooth booking within a two-month timeline.

I designed the database, built RESTful APIs with Django REST Framework, and implemented a Vue.js frontend for instant booking without page reloads.

At an early-stage SaaS startup, the product team set out to establish a design system. Initially, frontend engineers built a component library using Storybook, but Figma components remained disconnected, developers struggled to understand when to reuse elements, and duplicate interfaces continued to appear across the platform.

As the product scaled, simply having a component library proved insufficient. The team faced UI inconsistencies, redundant components, and excessive decision-making in repetitive workflows, highlighting the need to move beyond isolated elements and align team thinking around flexible patterns.

As both Product Designer and Software Engineer, I collaborated with designers and engineers to bridge Figma and Vue.js/Storybook. We established standard layout and workflow patterns, shifting the team's mindset from raw component creation to scalable pattern reuse, which dramatically reduced redundant work.

Norsat International was expanding beyond satellite communication products into robotics and drone solutions, requiring a new brand identity and digital experience tailored for government-level B2B customers in the agriculture industry.

The challenge was to differentiate the new robotics division from Norsat's existing satellite business while establishing trust in a highly technical B2B market serving government and enterprise customers.

I led branding, brand strategy, UX/UI design, and Shopify front-end development using Liquid and JavaScript. I created a B2B-focused visual identity, defined go-to-market positioning, restructured Shopify data architecture for complex product navigation, and supported integrations with Windchill and Business Central to create a scalable platform for managing and exploring robotics products.

Plasmabed needed a way to increase organic traffic and drive sales while clearly differentiating its products from competitors. Customers struggled to understand product differences and quality, leading to hesitation during purchase decisions.

Through user research and stakeholder interviews, I identified that customers needed a clearer way to compare key product attributes. I designed and developed a comparison-focused MVP that made differences easy to understand.

By aligning requirements quickly and collaborating closely with stakeholders, I delivered the MVP in just 3 weeks. This enabled faster market entry, improved product clarity, and contributed to increased eCommerce sales.

Key jewelry products were not ranking well in search results, while the e-commerce site also needed bug fixes and UX improvements to support growth.

Increase organic visibility and sales while maintaining a stable production store and addressing critical bugs and feature requests.

I led SEO and UX improvements, prioritized and fixed critical PHP bugs, and customized WordPress themes to improve navigation and product discovery.