Mattress Comparison Website
Project Overview
Increased eCommerce sales by simplifying mattress comparison and highlighting product quality
Timeline
December 2025 - January 2026
Role
Lead Full-Stack Developer & UX Designer
Company
Plasmabed
Team
3 members — Lead Developer (me), CTO, Owner
Tech Stack/ Tool
JavaScript, Ruby, Ruby on Rails, Tailwind CSS, UX/UI, Figma
Impact
Launched an MVP in 3 weeks, increased page views to the main e-commerce site, built SEO-friendly category-based comparison pages, and aligned product scope with stakeholder goals and user experience.
Live URL
Live URLThe Situation
Background
Plasmabed needed a way to increase organic traffic and drive sales while clearly differentiating its products from competitors. Customers struggled to understand product differences and quality, leading to hesitation during purchase decisions.
The Challenge
Through user research and stakeholder interviews, I identified that customers needed a clearer way to compare key product attributes. I designed and developed a comparison-focused MVP that made differences easy to understand.
The Solution
By aligning requirements quickly and collaborating closely with stakeholders, I delivered the MVP in just 3 weeks. This enabled faster market entry, improved product clarity, and contributed to increased eCommerce sales.
My Role
Led end-to-end development from database design and wireframes to implementation and launch.
Key Features & Screenshots
Product Category Ranking Logic
Built ranking logic for each category using customer reviews and admin-provided data to surface top products.
Product Comparison Pages
Implemented a product comparison table using Rails many-to-many associations to enable side-by-side product comparisons and SEO-optimized pages using slug-based URLs instead of numeric IDs.
Outcomes
Launched an MVP in 3 weeks, increased page views to the main e-commerce site, built SEO-friendly category-based comparison pages, and aligned product scope with stakeholder goals and user experience.